Author: Brendan Strain
Latest posts by Author: Brendan Strain (see all)

The pandemic taught us that having the right tools for communication is crucial for success. Regardless of location or device, employees need to collaborate efficiently and effectively, and to facilitate this, many companies have turned to Unified Communications as a Service (UCaaS).  

Initially, some companies weren’t interested in investing in UCaaS, thinking that remote work would be temporary. Now that remote work is here to stay, and businesses need long-term solutions to ensure their company is positioned for the future. 

We asked our partner Astound Business Solutions for input into why Unified Communications as a Service can provide a competitive advantage for businesses of all sizes now and in the future. Here’s what they had to share.  

Building a Business Case for Unified Communications as a Service

UCaaS is a technology that integrates various communication tools and channels into a single platform, making it easier for employees to connect with each other, share information, and work together seamlessly. 

With the unified communications and collaboration global market expected to surpass $48 billion dollars by the end of 2023, companies have no shortage of options to meet their needs.  

However, to best leverage these options, companies should understand how Unified Communications as a Service can meet their various needs. 

Here are five things to consider when building your business case for Unified Communications as a Service.  

#1. Addresses the needs of remote work and changing demographics 

The pandemic also started a shift in expectations for many people in the workforce, with work-life balance being more of a priority than ever before.  

Most of the workforce, comprised of Millennials and Gen Xers, is looking for more flexibility with how and where they work. To facilitate this, businesses must ensure that their employees have access to the same communication tools they would have in the office.

Unified Communications as a Service platforms enable employees to collaborate, share files, and communicate in real time, regardless of location. This level of flexibility can help increase productivity while improving employee satisfaction and retention.

Plus, as remote work continues to be the norm for many organizations, those that invest in UCaaS will have a competitive advantage in attracting and retaining top talent and staying ahead of the curve in their industry.  

#2. UCaaS helps reduce expenses 

One of the biggest draws of Unified Communications as a Service is the opportunity to reduce overall expenses. 

With UCaaS, a company doesn’t need to invest in expensive hardware or software because the service provider manages maintenance and infrastructure. The company works with the provider to right-size a solution so they only pay for what they need, eliminating large capital expenditures and keeping ongoing operational costs in check.  

This streamlines and simplifies internal communications processes by consolidating all the communication tools into one platform, increasing overall efficiency and productivity. Ultimately, that can translate into significant cost savings via reduced resources and time for communication-related tasks. 

As UCaaS is both a scalable and flexible solution that can be customized, as the business grows and changes, it’s easy to pivot as needed. The service can be scaled up or down, making predicting cost increases and avoiding unnecessary expenses easier.

By leveraging UCaaS, companies can offer a more flexible work environment (for remote or in-person work) while leaving the door open for growth.  

#3. Offers simplified, team-based communications and collaboration

Unified Communications as a Service provides a centralized platform for all communication needs, eliminating the need for multiple applications and tools. This reduces complexity and saves time, as team members can access all communication and collaboration tools from a single platform. 

With a full suite of collaboration tools, including remote whiteboarding, screen-sharing, document mark-up, real-time messaging, video conferencing, file sharing, and polling, team members can work together more efficiently, share ideas, and collaborate in real time.  

These features make group decision-making easier than ever, meaning less time is wasted, everyone has the most up-to-date information, and projects can be completed more effectively.  

Also, features like calendar integration and presence technology offer visibility for scheduling meetings or having quick ad-hoc conversations.   

#4. UCaaS can help maintain (and improve) customer engagement 

One of the biggest appeals of Unified Communications as a Service from a customer perspective is the increased accessibility and responsiveness it offers. It provides customers easy access to support and services through voice, video, chat, and email, enhancing the customer experience. Companies can also offer 24/7 customer support and respond to customer queries in real time, reducing response times. 

With UCaaS, you can personalize customer communication through features like caller ID, personalized voicemails, and customized greetings, helping create a positive and lasting impression on customers. Push notifications can also be leveraged to inform thousands of customers about time-sensitive offers, new products, and recalls. Additionally, chatbots can automatically interact with website visitors to answer basic queries, freeing up employee time.  

With employees able to collaborate seamlessly across various departments and locations, customer queries are resolved quickly and efficiently, leading to higher customer satisfaction.  

#5. Supports mobility 

UCaaS provides flexibility to work from anywhere, anytime, thanks to its ability to support remote work and mobile devices. Gone are the days when being on the road or working from home meant you couldn’t connect to work and had to miss meetings. Wherever there’s network connectivity, there’s the ability to work and stay connected with customers and colleagues.  

UCaaS doesn’t favor any device over the other, so their communications are deliverable whether someone is using Apple or Android, PC or Mac. The UCaaS platform’s interfaces are intuitive, easy to navigate, and optimized for use on mobile devices. 

Thanks to the integrations of multiple communication platforms that UCaaS offers, users can access emails, instant messaging, voice, video calls, and so much more using a single application.  

Uplevel Your Collaboration with Unified Communications as a Service 

Unified Communications as a Service offers numerous benefits that help businesses of all sizes streamline communications and collaborations while reducing expenses and improving CX.  

By leveraging UCaaS, businesses can reimagine the workplace and create a more agile, efficient, and responsive organization positioned for long-term success.