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IT leaders, remember when your headquarters was the heart of your business network?
You connected everything to it—offices, remote workers through VPNs, and kept security at the HQ. Then, the cloud arrived, and COVID changed everything. Suddenly, we stopped focusing on connectivity and locations.
Now, the data center and cloud are the new network core, and while speeds and performance still matter, they’re not the main topic anymore.
In this episode of The Bridgecast, Scott interviews Anthony Lobretto, Senior Vice President of Connectivity Services, at 11:11 Systems. We discuss Anthony’s background, his journey to 11:11, and the company’s focus on bridging cloud connectivity and security. Also, we discussed how 11:11 provides a single pane of glass for managing connectivity, security, and cloud services, making it easier for customers to navigate and optimize their infrastructure.
11:11 Systems is a managed infrastructure solutions provider that holistically addresses the challenges of next-generation managed cloud, connectivity and security requirements. 11:11 combines the teams and technology behind market-leading, analyst-vetted companies like Sungard AS and iland to deliver increased performance, optimization and savings. 11:11 provides cloud, connectivity and security solutions from its global footprint of data centers throughout North America, Europe, Australia and Asia.
Topics covered in this episode:
- Why having a solid team, a clear mission, and a relentless attitude are crucial to success as an entrepreneur.
- Why 11:11 offers agnostic connectivity services, allowing customers to mix and match their existing connections with additional circuits for resiliency.
- How 11:11 is a marketplace vendor on AWS, making it easier for customers to purchase and manage their connectivity services.
- Why mistakes are inevitable, but it’s essential to learn from them and operate within established policies and procedures.
- Why, in a dystopian future, Anthony would choose iMessage as the one application left on his mobile phone.
About Anthony Lobretto
As the Senior Vice President of Connectivity at 11:11 Systems, Anthony drives transformative strategies in connectivity products and technology. With a keen focus on innovation, he leads comprehensive initiatives spanning quoting, cost management, systems, and M&A infrastructure integration. At the intersection of vision and execution, he defines and executes the connectivity product strategy, ensuring that 11:11 Systems’ offerings align with market dynamics and propel 11:11 Systems to the forefront of the industry. Anthony’s leadership extends to optimizing quoting processes, managing costs for sustained profitability, orchestrating streamlined systems, and seamlessly integrating new infrastructures through mergers and acquisitions. This role encapsulates his commitment to shaping the future of connectivity, fostering innovation, and positioning 11:11 Systems as a trailblazer in the evolving landscape of Cloud, Security, and Connectivity.
Contact Anthony
Web.
Scott Kinka:
Well, hi, and welcome to another episode of the Bridgecast. I’m thrilled to have you with us today, Anthony Lobretto. He’s the Senior Vice President of Connectivity Services for 11:11. I also see that he’s, you know, on the. I think tonight’s the opening, and when we’re recording this, it is the opening night of the NFL season. So I take it you’re a football fan before we even get started.
Anthony Lobretto:
I’m a huge football fan, a huge baseball fan, and a big New York, New Jersey team guy.
Scott Kinka:
Gotcha. Gotcha. Well, the folks who pay attention to the show know that I am a Philadelphia fan through and through, so this could be fun. We’ll keep our prognostications until the end of the episode. So they’ll have to listen to have us talk actual smack on this, but living in the city of Little Brother, not Brotherly Love, Little Brother to DC and New York, that’s why we have such an attitude down here.Anthony, you’ve been, so you live in New York, family, how long you been there? Give us a little personal background.
Anthony Lobretto:
Okay. So I actually live in New Jersey. I grew up about 15 miles outside of New York City, a small town called Little Ferry. Hence the big Yankee fan. It was an easy drive into Yankee Stadium and we would go pretty often. Now I live in northwestern New Jersey in a town called Montville.
Scott Kinka:
Fantastic. And then in terms of career, you’re now at 11:11, and we’ll discuss what it means to be running connectivity services for a cloud company in a minute. It’s super interesting. We’ll get there, but tell us how you arrived here. mean, you were, your business that you found that actually was acquired to become part of 11:11 if I read that right.
Anthony Lobretto:
That’s correct. So I’ve been in the industry a long time, primarily on the network side. And I worked in financial institutions and I was really active during the high frequency trading days where we’re providing low latency solutions to financial companies. I happened to come across a company called Hudson Fiber. I worked pretty closely with them in a couple of different projects and we had some common relationships. Hudson Fiber was founded by Brett Diamond, who was the founder of 11:11. So, you know, throughout the years we stayed in touch and at Static One, we felt like it was the time to actually, you know, move on and see if we can partner with a company that can help us scale. The first person I got in touch with was Brett Diamond. Then six months later, six months later, here we are.
Scott Kinka:
Gotcha. Amazing. then, I mean, that’s not the only company you founded.
Anthony Lobretto:
No, there’s been a few. I started with a small consulting company. It was acquired by an integrator that was focused on enterprises and government activities called DBR360. Worked at DBR360 for two years, and we were acquired by GTT Communications. Left GTT, did by time. You know, cleared some of the commitments I had with them. From there, static one started, and static one eventually became 11:11. So, you know, it’s been one company after another, each one unique. What’s interesting about them is that each step along the way has got me to where I am at 11:11. I have some consulting background. I have a ton of engineering background. DBR 360 was a cloud computing back company. And now, with Static One, we’re really focused on building out managed networks and connectivity for hyperscalers and things like that. You know, coming to 11:11, there’s a little bit of all that. So I feel like coming in, you even though I’m focused on connectivity, helps me navigate the company and also integrate some of the technologies that we have.
Scott Kinka:
Yeah. Yeah. So we’re going to get into 11:11 as a company and then obviously what it is that you’re doing there and why it’s interesting in a minute. But I want to focus on, mean, you’ve got an interesting story and we talk to entrepreneurs of all kinds. And I think we probably have a lot of entrepreneurs who listen to the show, right? I mean, you’ve got, I mean, by measure on your LinkedIn, if I did it the math right, like two exits on companies you founded, but basically second bites on one or two, like you’ve been through this and you know, it’s a little bit like in a dream for some technical people out there who want to get going. So I got to ask you this question, like what’s, do you have, I mean, for tech, an aspiring tech entrepreneur, you know, what’s the thing you know now that you wish you knew when you, you know before you started your first company or tried to sell your first company.
Anthony Lobretto:
You know, the hardest thing is convincing people to believe in something they can’t see. So, you know, as an entrepreneur, you have an idea and you have this idea and you know, you can make it happen, but you need a team to actually implement it. And it’s finding the right people, keeping people on track and making people believe and seeing incremental success. That is really the key because when you finally get to the end and you created what you started, it’s very rewarding. And then you’ll see other people want to get involved. But that first part of it is definitely by far the hardest.
Scott Kinka:
Yeah. And I mean, you mentioned team, you know, what part does just really having a super tight mission and message play in that also, you know, when you’re founding something, was that ever a challenge for you?
Anthony Lobretto:
It means everything. I don’t think it’s a challenge. mean, you find the right people along the way and hopefully you find them earlier than later. But I think the key is showing the vision and letting everybody know it’s not going to be easy to get there. There’s no benefit that comes out of lying or it’s like, we’re going to, you know, we’re going to, we have a plan where it’s going to be hard, but we’re going to work on it together. And, you know, I’ll be there with you the entire time.
Scott Kinka:
Yeah, right? It’s pretty great.
Anthony Lobretto:
And if you find the right people that actually like a challenge, that’s fun, you know? But it’s key. You definitely gotta be patient and make sure you have the right people.
Scott Kinka:
Yeah. That’s amazing advice. You know, one last question on that and then we’ll jump over to 11:11. You know, you’ve been through a couple. Do you have a superpower? What’s your executive superpower?
Anthony Lobretto:
I won’t quit. you know, when I guess even my kids will say I’m relentless. So, you know, if there’s something that we need to get done, if I say I’m going to do it, it’s going to get done one way or another.
Scott Kinka:
Yeah. Yeah. I mean, being an entrepreneur, I guess that’s part of the DNA, right? You’re like the chief cook and bottle washer. I got it. Yes. Let me know what I got to do.
Anthony Lobretto:
Yep. That’s it. Yep. Failure is not an option, right? You gotta keep pushing forward.
Scott Kinka:
I love it. Amazing. Amazing advice for aspiring tech entrepreneurs. Let’s talk a little bit about 11:11 because 11:11 has an equally interesting story. I think in some ways people who are listening to this may know of some of the component companies that make up 11:11 today, maybe even more so than they know 11:11 as a brand. Can you just tell us a little bit, a little bit about, know, give us the 11:11 story and really who the company is today.
Anthony Lobretto:
So, 11:11 was founded with the concept of being able to bridge cloud connectivity and security. So as you mentioned earlier, we’re a cloud company, but actually we’re a cloud company because that’s where the majority of our businesses are today and what some of our larger acquisitions are known for. You know, I’ll give you Island is a good example, you know, very well known in that space, but the goal is to try to bridge the gap between those other technologies because we feel like there’s a lot of companies out there that can do one really well but they can’t do all. And it’s very difficult for a buyer to then, you know, buy your cloud and buy those other services from three different companies. So we try to give you all three pillars through one pane of glass and one team.
Managing Hybrid Cloud with 11:11 Systems
Scott Kinka:
Got it, makes sense. then, so what would you consider, and you may have just said that, but I’m gonna ask it again and then, you know, maybe it’s a slightly different answer or it’s, or is a concise answer, but like, I’ll ask you the superpower question here. Like if people thought about 11:11 for one thing, what’s the superpower?
Anthony Lobretto:
I think it’s one pane of glass for all your technology, especially when you talk about managing risk. You’re able to come to one company to manage different risks throughout the organization. You have us addressing your security concerns and risks, your disaster recovery and your cloud, and then also just reliable connectivity to get you to those. think that that is really where our superpower is. And we’re constantly trying to evolve and provide additional solutions to give you visibility across the entire stack you procure from us.
Scott Kinka:
And by that you mean, let’s double click on that and go a little bit deeper. If there’s a private cloud need, you know, a DR need, those kinds of things might live in 11:11’s cloud as an example, but you’re providing sort of that universal pane of glass with a single security posture and managed connectivity between them, even if, you know, there are hyperscalers involved in that process. You’re like managing the hybrid cloud and also providing maybe some of the cloud infrastructure. Is that a reasonable way for me to describe it?
Anthony Lobretto:
Yeah. You nailed it because for us, now, the cloud doesn’t necessarily have to be an 11:11 cloud service. It could also be connecting to a hyperscaler, or we actually provide connectivity and access to a hyperscale through us, right? You don’t have to go direct, but the goal is really, we look at the customers and really just need an application and we try to work with the customer to figure out where it lives. So we’re looking at what are you trying to do? What are you trying to accomplish? Here’s where we feel it should live. We’re going to give you a single management overlay and give you as much visibility as we can to that infrastructure.
Scott Kinka:
Yeah. Do you find that you guys are doing a lot of unwinding of workloads and hyperscalers that were just sort of indiscriminately thrown up there, you know, at board level edict, hey, we’re going to go, it’s like AI now, right? Let’s go get some AI. know, five years ago, let’s go get some cloud. Do you guys find that you’re, you know, you’re almost kind of moving stuff back out and sometimes spreading it back out and, you know, building the management layer around that?
Anthony Lobretto:
No, definitely. Cause I think the costs catch up to people, know, that when you get in there, it’s, it’s cheap, you know, early on it’s inexpensive, but as you start to grow, it’s a bit unpredictable. So we have customers that have this huge cloud bill that we need to try to unwind and figure out where the best place for it to live. For me personally, I think there’s a, there’s a need for both, you know, like, you know, you have this, this hybrid type of deployment. There’s some stuff that’s great fit in our environment, great fit in hybrid. And there’s also some stuff that’s a great fit sitting on prem. So it’s a matter of just trying to figure out how we could deploy that. And again, like, you know, if it’s going to live on -prem, you got to figure out what risk is associated with that how do we mitigate that. But yeah, a hundred percent. think some, I’ll do both sides of it. I think some companies rush to the cloud. I think some companies have taken too long and now we’re trying to get there as fast as possible.
Scott Kinka:
I get it. And you, just to make sure that I understand the scope of the services, like if you were, you met with a customer who’s got a bunch of infrastructure up in a hyperscaler right now, and maybe it all belongs there, are you guys also doing just kind of management and optimization of workloads in there? So maybe they’re in the wrong instance or paying the wrong way, are those the kinds of optimizations that you’ll do as well?
Anthony Lobretto:
Yeah, and not only will we do the optimizations, but we’ll actually manage the infrastructure. And then we also have some very neat backup solutions. So if the customer is living in the hyperscaler and they need to back up somewhere, we have solutions to also solve that.
Scott Kinka:
Got you, got you. And is that, I guess that’ll be a great segue into connectivity because that’s the thing that makes the, certainly the backup, but more importantly, the recovery more predictable. But before I get there, like, and that’s regardless of what kind of machine you’re backing up. Like you guys are our partners with some of the big DR and backup kind of brands folks would know, right? Okay.
Anthony Lobretto:
Yeah, definitely. You know, the big ones out there, Veeam, Zerto.
Scott Kinka:
Gotcha, okay, makes sense. So now let’s just talk about connectivity. mean, you know, in a lot of ways. You know, as we’re looking across the pantheon of technology that IT directors have put in over the last 30 years, right? The first thing outside of voice was connectivity, right? And then we went through multiple iterations in SaaS and we’re in the cloud. And here we are, the guy that’s running connectivity for, you know, a company that at least has its legacy in cloud, let’s say, if I define that properly given the history, you know. Why is this an important thing? Like it feels in a lot of ways, probably to some people who are listening, like, aren’t we beyond talking about speeds and feeds and getting connected, and we should be talking about, you know, maybe sexier stuff on the cloud side. Why is this a critical initiative, enough of a critical initiative that 11:11 made some investments and brought you guys in and, you you’re leaning in. What’s changed?
Anthony Lobretto:
You know, I think part of the problem is that not a lot has changed and it’s still very hard to do. And if you look at customers that are ready in the cloud and these large companies, you know, they have connectivity teams, they’re able to build that out. You know, they may be in a data center that’s co -located with Amazon. It’s not a big problem for them. But when you start getting into companies that may have, you know, locations around the country, they may have small IT teams, like retailers are a good example. It’s actually really difficult to manage and it’s really difficult to find the right solution at the right location. So we originally started down the path of working with AWS because AWS saw the need for a connectivity partner that was let’s call it underlay agnostic. When I talk about the underlay, I’m talking about, you know, local carriers, last mile providers that could actually help their customers that are not in the cloud yet get there.
Scott Kinka:
Yeah. Last mile, right? That’s it.
Anthony Lobretto:
That’s a big barrier of entry. Again, the ones that are there are there, they’re going to stay there. There’s a lot of companies, local government agencies that just are not comfortable with the connectivity they have and therefore they stay with the legacy on -prem type solutions. So for us, it’s a matter of making that easy for them. They need to get connectivity back to a cloud environment. They need to get more predictable connectivity at their location, more resilient. They come to us, and we have the ability to make that really simple.
Scott Kinka:
Yeah. So it used to be that, let’s say, I mean, you mentioned retail, let’s unpack that for a minute. It used to be that retail was connected over a WAN, maybe it was MPLS, maybe it was a VPN or something along those lines, back to a headquarters data center location where, you know, maybe that’s where the, you know, the point of sale system was or something along those lines. We’ve kind of unpacked those locations. People went home, big office, corporate hasn’t changed. Maybe that system’s located up in the cloud now. So do I think about this like you’re helping people do what might’ve been traditional connectivity back to a headquarters, but now assuming that the hyperscalers are in the middle of that. So you’re brokering last mile connectivity and network management to get from, you know, retail location or food services location to, you know, securely to an on -ramp to an application that might be sitting in a hyperscaler.
Anthony Lobretto:
Yeah, you got it. And when we think about it, I go back to the underlay. So we think about all that, the last mile carriers as the underlay, how are we going to get diversity? What carriers are we going to use? What’s the most cost effective? What are the different attributes of the facility we need to take into consideration? Right. So there’s all that. And we have tools that we’ve built that will give us intelligence about the locations. First and foremost, like who’s lit there? What options do we have? Then we could drill a layer deeper and see, all right, how are these options diverse? Then, we can go to another level and figure out what the right costs are. So once that’s established, we have a really good idea of how we like the facility, then we put our overlay on top of it. For us, an overlay is an SD-WAN appliance that we build some policies, and then we connect the underlay to it. What makes us really unique, Scott, is that our cloud infrastructure that we’ve been building for forever, going back to the island days, we have multiple locations globally. We actually build our on-ramps in those cloud environments. So we have virtual SD-WAN headends that sit in our cloud environment that the customers connect to from their facilities back to us. When they get to our headend, then they can get to any on -ramp from there.
11:11 Systems’ Unique Approach to Network Management with AWS
Scott Kinka:
Interesting. So let me ask you this. If a customer was perhaps like, cause you mentioned SD-WAN as an example. So these are not like, these are last mile connections, but they’re not, you know, they’re not end to end MPLS or private lines or anything of that nature. Like that technology’s largely behind, they’re getting on the internet. Can you overlay somebody else’s underlayment? I mean, if they’re already committed to a network. To an internet service provider someplace, are you able to just sort of layer your management and secure connectivity services on top?
Anthony Lobretto:
Okay. 100%. So we actually have an option where you can mix and match. And we have some good examples of that. We may have a customer that has an existing connection. They want to leverage it, but they also may want diversity. We’ll allow them to bring that circuit, and then we’ll add an additional circuit to give them the resiliency they need.
Scott Kinka:
Got it. Interesting. And then let’s take the other side. So you’re working to get them to Amazon kind of once you get to your head ends. So they’re effectively what? Like treating that like a beast? they sort of, you know, all the connectivity back to one of your locations and then sort of a master port size into a specific Amazon zone as an example? Like how do I think about the beast out of that connection?
Anthony Lobretto:
Yeah, so when they connect into our head end from there, we have the ability to connect pretty much where the customer wants. So we’ll take Amazon as an example. So we have the ability to spin up hosted or dedicated direct connects. And then from there, we could bring them to the AWS region that they want to get to. So we could bring them to one region, we could bring them to multiple, we could bring them to a local region and then they leverage AWS’s backbone to get somewhere else. But we’re just trying to bring our customers as close as possible. And then from there, we have some creative solutions. Amazon is one place they can go. They can also connect into our cloud infrastructure. And we could also backhaul them on our network to different regions. think of a customer that’s connecting back to our head end to get to Amazon. But they also may have another facility that’s connecting back to that same head end. Well, now you also have your wide area network traffic routing through our head end. And not just getting to the hyperscalers. So it’s essentially a wide area network replacement with Cloud OnRamp associated with it, all connecting back to a virtual environment on the head end that also has security functionality.
Scott Kinka:
Yeah. It’s a great way of looking at it and they’re looking at a single pane of glass across all of those locations regardless of whether they brought the connectivity, you brought the connectivity, and also seeing the Amazon side of it. It’s a really, really interesting concept. What makes this unique in Amazon’s ecosystem? Like you mentioned, they were seeking a connectivity partner. Tell me a little bit more about that partnership.
Anthony Lobretto:
I think what makes it unique is our ability to be agnostic from an underlay perspective and also try to make it as frictionless as possible from an overlay standpoint. So obviously, Amazon is not exclusive with us. Their customers are a lot of the large carriers and they work with them very closely. I think we make it easy for their customers because we’re agnostic, right? They can come to us. We’re still leveraging the underlying carriers, which ultimately benefits. Those AWS customers, but we’re just providing an easier, more frictionless experience to the customer.
Scott Kinka:
Got it, got it. And if somebody’s already very busy in the Amazon ecosystem, like you guys are, you’re deep in there, right? You’re a marketplace vendor, they transact certain ways. I mean, there’s some value to that scale, right?
Anthony Lobretto:
Definitely. So we all offer our connectivity services through the AWS Marketplace. So we are the first provider globally to do this. And really what that means is that that wide area network topology we were talking about before, you could buy through the AWS Marketplace and get some of the advantages of doing that. So procurement advantages. And there’s just an overall simplicity from a purchasing standpoint. Sounds a little bit easier than it actually is. One of the things that we were able to get over or to solve was our ability to charge some of the taxes and fees associated with telecommunication services through the marketplace. So it’s something we worked really closely with the AWS team on in the last six months. So when a customer buys from us, the customer gets an invoice included in that invoice or all the associated taxes and fees that AWS traditionally couldn’t charge for, that’s all taken care of. So you literally come to us, we give you a private offer, sell you the connectivity, and purchase it through the marketplace. You get the advantages of the marketplace, but you’re buying a service that you may have bought outside of it anyway.
Scott Kinka:
Yeah, super interesting. We’re doing quite a bit with a couple of suppliers of ours, partner suppliers of ours who are in the marketplace, even as we’re building. You know, envision a customer who’s got, know, might need our bridge point consultant to also help them source data center space in specific areas, you know, layer in an, you know, an 11:11 on the network side, maybe some of your DR services, bring in Amazon, but still being able to kind of consolidate the actual purchasing element on there is really super interesting and something we’re able to, you know, help our customers with as well. Really, really interesting there.
Anthony, anything else on this that I missed that maybe we want to mention around this offering? I know this is not new, but you’re sort of leaning in right now to solve what you believe is a pretty big problem that customers are experiencing today. Anything I missed on the overall connectivity services?
Anthony Lobretto:
No, I think we’re good.
Leadership Lessons, Big Mistakes, and Bold Predictions
Scott Kinka:
Okay, perfect. Well, this was really interesting. Anthony, getting to talk to you. I won’t call you a serial entrepreneur, you’ve been doing a great job, seeing new ideas through to fruition over the last couple of decades. It is really impressive, and it has been a great opportunity to talk to you. Let’s wrap up with some fun if you don’t mind. I want to throw some questions at you. The first one’s kind of easy, and it can be about anything. Given the fact that I started with some smack talk about football, maybe that’s where you’re gonna go, but I need a shameless prediction for the next 18 to 24 months. Doesn’t matter what it is. It can be business, it can be technology, it could be sports. Like throw something out there that we can check back on in another year and some change.
Anthony Lobretto:
The Jets won the Super Bowl.
Scott Kinka:
Okay. You’re confident. I like it.
Anthony Lobretto:
I tell my sons, I have twin sons, they’re 17 years old, one’s a Jet fan, the other one’s actually a Commander’s fan. And so I know you don’t like that. Said, know, they haven’t seen me cry many times, but if the Jets win the Super Bowl, I will shed a tear. I could promise you that.
Scott Kinka:
How’d you let that happen? Okay. I will say I got to shed my tears as an Eagles fan just a few years ago and it was awesome. you know what? If the Eagles aren’t going to be the winners, then it would be super cool to see somebody who hasn’t won it repeatedly in recent memory pull that off. That would be awesome. No, that’s good. Tell me about, let me ask you a business, a couple of business related questions. Like one, I mean, what’s on your end table right now? What are you reading? Is there anything interesting that you’d like to share?
Anthony Lobretto:
The last thing I read was, let me think about this, Opportunity and the Obstacle, I believe was the, you know, that I had been reading. But that was the last thing, it was probably a couple months ago.
Scott Kinka:
Okay. Tell me two two-sentence synopsis on Opportunity and the Obstacle.
Anthony Lobretto:
It’s really about just dealing with problems on a daily basis. And when there is a problem, you try to think of the positive and how to make an opportunity of it. And I think it just, it helps at work, but it also helps in your personal life too. You just start looking at things differently. Hey, you’re going to throw this obstacle up. It’s a challenge, but what’s going to happen out of it? Like what’s always something positive wrapped around that challenge that’s in front of you. And if you think that way, it just, I believe it encourages you to get through it.
Scott Kinka:
Yeah, at least encourages you to maybe stop and take a breath before you react, right?
Anthony Lobretto:
That’s it. You’re right. Like, just take a second. Maybe this isn’t that bad. Let me work through it. And you know, a lot of times you have no choice but to go through the obstacle. So you might as well just figure out the positive and just keep moving forward, right? It’s happening anyway.
Scott Kinka:
Yeah, yeah. I love it. What I’m looking through, have a list of like a handful of questions that would be really fun. All right, here’s a good one. Tell me about the biggest mistake you’ve made as a technology leader.
Anthony Lobretto:
As a leader or as an engineer?
Scott Kinka:
Either. You could take it as an engineer. It sounds like you have an engineer one, so let’s go with that.
Anthony Lobretto:
Yes, I accidentally deleted the internet VRF from our largest customer’s router about 10 years ago. So in a matter of, you know, five seconds, the entire enterprise was down and you’re feeling no way to fix it. Now I’ll give myself credit down the road, Cisco actually added like a check. Are you sure you want to do this? Because there was some command syntax that was very similar. So hopefully I was one of the last that happened, but yeah. That was a really big mistake. Yeah, it caused company -wide changes as far as change control and who could do what. Yeah, that was a tough one.
Scott Kinka:
Yeah. I love it. And you’re saying VRF. as also a networking geek, mean, it wasn’t as simple. People are like, why didn’t he just rebuild the internet gateway? Well, you had explicit routes from every location on that network, I’m guessing, right? So you weren’t like, this was not an easy fix.
Anthony Lobretto:
I pretty much deleted the router. You know, if you think about it that way, it’s a virtual router. I deleted the router. So then I had a hard time getting into it. But luckily I had some help from a good friend and an engineer, Scott Mike. And he happened to be in the area. He drove over there. He knew how to restore it. So we were down for a couple hours. But it was rough.
Scott Kinka:
Yeah. Okay. What has that added to your management toolkit? Like that mistake, when does that come back in your life?
Anthony Lobretto:
It’s okay to make a mistake if you do it in a change window. So, you know, as long as you’re operating within the policies and the procedures that you have in place, mistakes can be made. It’s when you break those policies and procedures where, you know, mistakes can really hurt you. So I always tell our engineers too, it’s okay to make mistakes. Just do them at the right time. We’ll fix them. Expectations will be set. And we’ll move on to the next thing you learn from it. As soon as you operate outside of that though, you’re setting yourself up to get in trouble. Now, luckily we didn’t have the policies and procedures for that customer. They were implemented after that though. Thanks to me. I’ll say thanks to the person that asked for it, that asked for the change. I just implemented it.
Scott Kinka:
Yeah. Thanks to you, you’re providing a public service there. All right. Last one. Here’s just a fun one. Then I’ll let you go. We asked this question often. So the next, you know, some big this, this, you know, we’re in some dystopian future. I don’t pick whatever one you want. You know, it’s an asteroid, and we survived the alien invasion. Skynet descends, whatever it is. And you only have one application that is left operating on your mobile phone. You get to choose which one is it.
Anthony Lobretto:
My mobile phone or my laptop?
Scott Kinka:
Your mobile phone.
Anthony Lobretto:
Mobile phone? iMessage
Scott Kinka:
Okay. Got it. So you’re like, just keep it simple. I’m going to be able to get in touch with people. All right. I mean, I like it. It’s simple. had, we’ve had all kinds of answers as you could possibly imagine. Some people were like, you know, if that’s the case, I’m packing it in. Just give me my music. Yeah. Right. Like, so I like that, but you’re, you’re going to remain active here and try and keep in touch with everybody. I like it. Anthony, this has been really, really fun. It’s a, and it’s football Eve.
Anthony Lobretto:
That’s it. Ha ha ha.
Scott Kinka:
I’m loving the background. you’re getting me pumped up and I’m ready to go. I’m really glad we had the opportunity to do this Thank you
Anthony Lobretto:
Yeah, look, maybe we’ll have Phillys vs. Yankees. I mean, that’s a possibility, right? That would be fun. That would be really fun.
Scott Kinka:
It’s a distinct possibility right now. Yeah, I mean, there’s four or five teams right now who are all within two or three games of each other. And most of them are in different divisions. It just makes it super interesting right now. I’m excited about it. had a, Philly’s had a swoon over August, but we’re back to bombing it. So we’ll see how it goes.
Anthony Lobretto:
I hope so. have a bet with my neighbor. He’s a big Phillies fan. So we have a dinner bet if the Yankees and the Phillies go. So hopefully I win that bet.
Scott Kinka:
All right, well we’ll be texting during it. I’ll make sure I get your number. Great hanging out today. I appreciate the time, Anthony.
Anthony Lobretto:
Man, look, if Aaron Rodgers something happens on Monday, please delete the comment I made before about the Jets winning the Super Bowl.
Scott Kinka:
I will get with our producer. The only way that we’ll edit this would be if that happens, we’re just going to put a like Jets symbol over your mouth as you’re making that statement and black out all the audio. I love it. Thanks for the time, man. I appreciate it.



About Anthony Lobretto